Palais Wertheim/Vienna: rock star keynote speaker Dietmar Dahmen presented an innovation in product authenticity at his Business Show in December 2019: BLOCKGIN. This is the first gin product in the world whose authenticity is unalterably protected by blockchain technology. “The experience for the customer of immediately having certainty about the authenticity of a product is sensational”, explains Martina Kruber from M.I.T.

Easy for the customer

The forgery-proof technology of  TRUST YOUR GOODS  runs completely in the background and ensures the authenticity of the product. To proof the origin, the customer simply has to place his mobile phone against the bottle. A specially encoded NFC-RFID chip on the bottle identifies the bottle. After this, the server and the blockchain sends the  information about the digital twin to the smart phone. The customer can instantly read the information about the originality and provenance of the product on the app. “The entire history of a product is unalterably stored in the blockchain,” Kruber added. “Therefore, it is impossible to bring fake or non-registered bottles onto the market. This is why the Blockchain provides security for customers AND businesses!”

The blockchain ensures transparency, safety and enjoyment 

“The importance of quality, authenticity and sustainable  production methods is increasing,” explains CEO Martin Zimmerl. “Nowadays, customers are willing to spend more money if they can be sure of the quality and authenticity of the product. Or its origin.  This leads to completely new perspectives for the marketing of quality and sustainability in high-value goods. And this applies not only to the food sector.” Already in 2015, the Georg-August-University in Göttingen analyzed and confirmed this fact. All it needs is to make proper use of the available technologies!

Secure buying on the Internet

Especially for purchases on the internet, product authenticity or counterfeit of high-priced branded products is a major issue. In the future, suppliers who offer customers transparency and security will have a clear advantage. They only have to proof the authenticity of their products on the blockchain. “Marketing has always been about stories. Products are stories, and counterfeit-proof stories are told in the Blockchain,” says Dietmar Dahmen, expert for innovation and Disruptive Market Strategies. “BLOCKGIN is highly individual and unique in terms of “fingerprints”: every bottle has its own, unforgeable story – because it is maily purchased and traded on the internet!”

Exceptional quality without industrial alcohol

Of course, BLOCKGIN still puts the actual product in the center of attention. “We destill and bottle the high-quality BLOCKGIN manually in Upper Austria – in the center of Austria. The grain comes from the own cultivation, we do not use no industrial alcohol or add unnecessary artificial preservatives. In addition, the gin matures for about six months in clay pots. This is rather unusual and time-consuming for gin production. But this is what makes our Dry Gin so smooth and elegant. Even women can enjoy it straight or with a sip of Champagne,” explains CMO and gin lover Kruber. Due to the elaborate production it is planned to launch only two strictly limited editions each year. Like good wine, each vintage will differ in nuances of taste.

Puchase the 1OF11 series with Bitcoin

The exquisite BLOCKGIN 1OF11 Edition 2020 is special in every respect: for exactly one Bitcoin, art lovers can buy one of the 11 unique, one-of-a-kind bottles designed by glass artist Sigi Franz. This payment method is quite unique for Austria. In addition, there are only 999 bottles availabe from the stylish BLACK Edition 2020. Thus, anyone who wants to make a purchase should not wait for too long. More information at www.blockgin.eu